Holliday is a SoCal Creative Reality Artist and Instructor with a passion for extended reality experiences using augmented reality and virtual reality. She received a BA in Traditional Animation and 3D Film from the University of California San Diego and had an exciting career as a 3D Animator and Art Director in video games and interactive/immersive media for 36 years - grossing $150+ million for brands.
She is the CEO and Founder of XR ART SCHOOL, an extended reality art and design school that provides a variety of online courses including Augmented Reality Art & Design, VR Game Development (Unity 3D), graphic design (Photoshop and Illustrator), and advanced film/VFX (After Effects).
Holliday R. Horton
Holliday loves to test the limits of art and tech to create that has never been seen before. Her specialties are creative direction, 3D animation, UI/UX design, 3D motion graphics, VFX, and interaction design for custom virtual reality and augmented reality apps.
She helps brands create original games, virtual reality, and augmented reality experiences using Unity 3D (custom brand AR app), Lens Studio (Snap), Spark AR (Instagram/Facebook), Adobe Aero, and Web AR. Recent projects include The River Runs Through It 2022, and a Snap AR Lens developed for the LACMA x Judy Baca Great Wall LA Mural.
Lens Studio / Snap Chat
HYPNOGOGIA AR Collection
Adobe Aero Sculptures - 2022
The HYPNOGOGIA AR collection features animated kinetic works exploring layered movement with mathematical designs according to the golden ratio. The artwork represents a recurring dream sequence that I had as a child. As I fell asleep at night, I would feel my body change form into abstract matter that was being poured and folded into abstract shapes.
From six feet to twelve stories high, the animated works plant virtually on the ground using augmented reality technology on a smartphone. The kinetic sculptures are sculpted in virtual reality, then animated and displayed in Adobe Aero.
We are in the midst of an exciting new digital renaissance where artists are designing new paradigms for interaction and design. I am interested in the future of augmented reality fashion and art because the traditional rules do not apply.
Design elements do not need to be attached as they are in the real world, and gravity is no longer a constraint but instead a feature that can be animated. I am inspired by all of the amazing artists worldwide that are breaking boundaries daily with truly imaginative works!