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Holliday is the Creative Director & Co-Founder of XR Art Studio and DeployVR in Carlsbad, CA. She teaches video game design, film/vfx, and graphic design at the Digital Media Academy.


She enjoys pushing the boundaries of creativity and technology to create ground-breaking experiential art. She creates large-scale animated kinetic sculptures using virtual reality and augmented reality

The Sky as Canvas

"California-based artist and game designer Holliday Horton is using virtual and augmented reality to delve into both geographical and emotional landscapes.


With a variety of creative styles and tech, Holliday exposes--and then manipulates--our preconceived notions of context and consciousness to create wholly immersive works that range from the playful to the profound."    - SUPERWORLD



Holliday has been working as an Art Director and 3D Animator in video games and interactive media for 35 years.


Her specialties are creative direction, UI/UX design, 3D modeling & animation, and interaction design for custom virtual reality and augmented reality apps.