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Holliday R. Horton

Hello! I am a Southern California Game Artist and Instructor with a passion for extended reality experiences using VR and AR. I received a BA in traditional animation and 3D film from the University of California San Diego. I have had a wonderful career as a 3D Animator and Art Director in video games and interactive/immersive media for 35 years - grossing $150+ million for brands.

I teach a variety of online courses including VR Game Development (Unity 3D), video game design (GDevelop & Roblox), graphic design (Photoshop and Illustrator), and advanced film/VFX (After Effects). I have taught 100+ learners in-class and online over the past year.

I love to test the limits of art and tech to create what has never been done or seen before. My specialties are creative direction, 3D animation, UI/UX design, 3D motion graphics, VFX, and interaction design for custom virtual reality and augmented reality apps.

 

I help brands create original augmented reality experiences using Unity 3D (custom brand AR app), Lens Studio (Snap), Spark AR (Instagram/Facebook), Adobe Aero, and Web AR. Recent projects include The River Runs Through It 2022, Snap AR Filter developed for the LACMA x Judy Baca Great Wall LA Mural. 

Lens Studio / Snap Chat

UZUMAKI AR Collection

Adobe Aero Sculptures - 2022

The UZUMAKI AR collection features animated kinetic works exploring layered movement with mathematical designs according to the golden ratio. The artwork represents a recurring dream sequence that I had as a child. As I fell asleep at night,  I would feel my body change form into abstract matter that was being poured and folded into abstract shapes.

 

From six feet to twelve stories high, the animated works plant virtually on the ground using augmented reality technology on a smartphone. The kinetic sculptures are sculpted in virtual reality, then animated and displayed in Adobe Aero.

We are in the midst of an exciting new digital renaissance where artists are designing new paradigms for interaction and design. I am interested in the future of augmented reality fashion and art because the traditional rules do not apply. 

 

Design elements do not need to be attached as they are in the real world, and gravity is no longer a constraint but instead a feature that can be animated. I am inspired by all of the amazing artists worldwide that are breaking boundaries daily with truly imaginative works!

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