Holliday R. Horton

Holliday is the Creative Director & Co-Founder of XR Art Studio and DeployVR in Carlsbad, California. She does UI/UX design, 3D modeling & animation, and interaction design for custom augmented reality apps. She is currently curating the XR Art Show 2021 featuring virtual reality artists from around the world using creative display methods in Augmented Reality. The XR ART SHOW 2020 was a Pop-Up gallery featuring augmented reality art from world-wide artists along with a 20x20' walk-able virtual reality immersive art experience. 


Holliday received her Bachelor of Arts in Studio Art (Film/Animation) from the University of California, San Diego. She began her career as a Research Artist and Animator at The San Diego Supercomputer Center researching virtual reality displays while working on animated projects for The National Science Foundation, NASA/JPL, General Atomic, and The Reuben H. Fleet Science Center.


She shifted gears into the video game industry, shipping 12+ AAA titles as Lead Artist and Animator for Sony, and as senior shareholder and owner of the video game startup, RedZone - a company purchased by Sony Computer Entertainment America in 2001.


Holliday has taught VFX, Computer Animation, 3D Film-making, and Color Theory for UCSD Extension, UCSD Teacher Tech, and The Digital Media Academy. She has also provided private training for large corporations in Hollywood including Panasonic and Sony. She has hired, mentored, and trained over 100 artists throughout her career and lectured and exhibited her art internationally. 

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